UNITED REPUBLICAN LEAGUE
Reagan's Success

 

Below is the text of a talk Steven Greffenius gave at the Ronald Reagan Presidential Library in April of 2002.

 

Ronald Reagan's Secrets of Success

 

Thank you for coming to the Reagan Library this afternoon. Thanks also to the staff of the Reagan library for their great hospitality, especially Mark Burson, the Executive Director, and Kirby Hanson, the Director of Business Development.

 

How many people are here from out of state? [Wisconsin, Iowa…] That’s a reminder that Reagan lived in Des Moines in the mid-thirties, when he was the voice of the Chicago Cubs on WHO radio.

 

Everyone knows that Ronald Reagan liked to tell stories. One of his stories was about a fellow who fell off a cliff. As he was falling, he grabbed a limb sticking out the side of the cliff and looked down three hundred feet to the canyon floor below. Then he looked up and said, “Lord, if there’s anyone up there, give me faith. Tell me what to do.” And a voice from the heavens said, “If you have faith, let go.” He looked down to the canyon floor and then took another look up and said, “Is there anyone else up there?”

 

This afternoon I’d like to talk about three qualities that made Ronald Reagan an effective leader: his faith, his fortitude, and his belief in freedom. I’d like to illustrate these ideas with an important story from Reagan’s life: his campaign for the presidency in 1976. Last August, Mark Burson published an article in the Los Angeles Daily News called “Reagan’s Single Loss Defined Him.” He wrote it for the twenty-fifth anniversary of Reagan’s unsuccessful campaign against Gerald Ford for the Republican presidential nomination in 1976.

 

In 1976, he was ready. He had another problem, though. He had thought, before Watergate forced Nixon out of office, that the presidency would be an open race in 1976 – that is, there’d be no incumbent running. Now, because of Nixon’s resignation in 1974 and Ford’s accession to the White House, Reagan faced an incumbent president. That meant a much tougher race for the nomination, and charges that his candidacy would divide the Republican party. After listening to his advisors and giving the matter a great deal of thought, he decided to run.

The beginning of the campaign seemed promising. He was ahead in the polls in New Hampshire. And even as Gerald Ford caught up with him, he was confident of a win there. As it turned out, Reagan lost New Hampshire by just a little bit. If he had won, he would have shown that an incumbent president could be beaten. As it was, he still had to prove his own viability.

 

Defeat followed on defeat. He lost in Florida, and again in his home state of Illinois. He did not come close to 50% of the vote in these two large states. Suddenly reporters everywhere asked him, “When are you going to quit?” His advisors met with him and told him that the campaign was almost out of money, and that it was time to get out.   “Well, no, we’re not going to quit,” Reagan said. “We’re going to run in every state, from here until the end.”

 

North Carolina was next. Reagan didn’t know it at the time, but this contest proved to be a turning point in his political career. If he had lost in North Carolina, it’s not likely the campaign would have recovered, even if he had stayed in the race. He stumped the state as vigorously as he had ever campaigned in his life, criticizing Ford on détente and the Panama Canal. He gambled his remaining funds on a half-hour television spot that helped raise money and turn out the vote. In the end, he won a convincing victory in North Carolina.

 

After that, he won in Texas, Alabama, Georgia, Indiana, and California. He won delegates all through the South and the West. In the meantime, Ford won important states in the Northeast and the Old Northwest: New Jersey, Pennsylvania, Ohio, Michigan, and Wisconsin. When the two contestants met at the Republican national convention in Kansas City, Missouri in August, Reagan was just about sixty votes shy of the nomination. 

 

At the convention, Ford called Ron and Nancy Reagan down to the front of the hall and asked him to say a few words. He agreed, but he leaned over to his wife and whispered, “I don’t know what to say.”

 “Good Lord,” Nancy thought to herself, “I hope he thinks of something.”

Well, Reagan talked about a letter he’d been asked to write for a time capsule to be opened on America’s tricentennial in 2076. He realized as he thought about the letter that people living 100 years hence would know whether we had protected freedom in our time, when both big government and nuclear war threatened to destroy it. They would know whether we had chosen well, whether we had passed on the freedoms we’d been given.

That speech left an impression on the people who heard it. He made a lot of delegates wonder whether they had nominated the wrong guy. Even more important, people who watched the speech on television remembered Reagan when he ran again in 1980. The Republicans nominated him that year, and the voters at large sent him to the White House. If he had dropped out of the race before North Carolina in 1976, it’s a good guess that the Reagan presidency would never have happened, and we wouldn’t be together here so many years later, in this beautiful library.

The 1976 campaign illustrates the three themes I mentioned at the outset: faith, fortitude and Reagan’s belief in freedom.

 

First, without a doubt, it shows Reagan’s special faith, the faith that he learned from his mother. He believed that God had a plan for his life, that everything happens for a reason, that things work out for the best. He could easily have thought, at age 65, that he had just finished his last campaign. But he didn’t think that. He said that he and Nancy weren’t going to go back home and sit on their rocking chairs: “That’s just not our way.”

 

Reagan’s fortitude shines just as strongly as his faith. How many people would have shown his resolve when everyone around him told him it was time to quit? Martin Anderson, one of his advisors, said that underneath the pleasant, cordial exterior lay tempered steel. The next day, as Reagan said goodbye to his campaign workers and thanked them for their help, he quoted some lines from a ballad he had memorized as a student:

 

I will lay me down to bleed a while

Though I am wounded, I am not slain

I shall rise and fight with you again

 

That brings us to Reagan’s belief in freedom. Protecting it was a cause he believed in with his whole mind and his whole heart. He told his volunteers not to get discouraged – freedom would survive no matter what had happened in this campaign: "You just stay in there, and you stay there with the same beliefs and the same faith that make you do what you’re doing here. The individuals on the stage may change. The cause is there, and the cause will prevail, because it is right."

The cause Reagan fought for was democracy and the freedom democracy protects. Reagan’s constant mission was to remind citizens that in America, people don’t obey the government. Government obeys the people. As Jefferson put it, “Governments are not the masters of the people, but the servants of the people governed.”

Let me finish with two quotations from a speech that Reagan gave at Moscow University in May 1988, during his last summit conference with Mikhail Gorbachev.Democracy is less a system of government than it is a system to keep government limited, unintrusive; a system of constraints on power to keep politics and government secondary to the important things in life, the true sources of value found only in family and faith.

The second passage is from the same speech. Listen carefully and you’ll realize that Reagan is describing freedom as he experienced it, as he practiced it during his lifetime: Freedom is the right to question and change the established way of doing things… It is the right to put forth an idea, scoffed at by the experts, and watch it catch fire among the people. It is the right to dream – to follow your dream or stick to your conscience, even if you’re the only one in a sea of doubters. Freedom is the recognition that no single person, no single authority or government has a monopoly on truth, but that every individual life is infinitely precious, that every one of us put on this world has been put there for a reason and has something to offer.

 

And in that faith Reagan rested his case.

 

 

 

Steven Greffenius was born in Minneapolis, Minnesota, in 1954. He grew up in Valley City, North Dakota, went to high school in Des Moines, Iowa, and received his undergraduate training at Reed College in Portland, Oregon. Since then he has served as a naval officer in the Western Pacific and Indian Oceans, helped start two successful businesses, lived in East Asia for five years, went to graduate school for five and a half years, taught politics in Wisconsin and China, and wrote a couple of books,  ¾ The Logic of Conflict: Making War and Peace in the Middle East and The Last Jeffersonian: Ronald Reagan's Dreams of America. Currently Steven works as a writer in Westwood, Massachusetts, a little over twenty miles from Boston. He and his wife Leslie have a son born in 1982 and a daughter born in 1998.

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